In recent years China has become a rapidly emerging market for new consumers, brands and manufacturers, thanks to huge investments made in modernising factories and production capabilities. As the biggest exporter to the United States and the world??s third largest exporter (moving ahead of Japan in April 2005), China??s overseas trade figures are immense and continue to rise. 

Often referred to as the ??world??s factory??, China has grown from being a maker of predominantly low-tech products and textiles to become a producer of sophisticated high-tech products including high-end electronics and appliances.

Over the last twenty years China has been popular with industrialists interested in adding value to their production facilities. Now, there is huge potential in the relatively young fields of marketing, branding and design with Chinese companies actively looking to make a name for themselves on the world stage.

In this fast-developing economy, China??s citizens have cultivated an almost inextinguishable craving for quality branded products. As businesses and factories progressively move from being small-scale subcontractors to growing brand owners and developers, there is a great need for creative and management services.

However, techniques and approaches that have proved successful in the West need to be adapted to deliver the same results in China. BDCI is an opportunity for overseas brands to discover the tools and partners they will need to make a successful entry into one of the world??s most attractive markets.

BDCI is a place where businesses and creative minds from China and around the world can converge and share insights. As the first event to focus specifically on brands and designers, BDCI offers a unique opportunity for creative and management agencies from all the over the world to present their products and services to Chinese companies. BDCI will also be a valuable platform for young Asian and international brands to showcase how they have developed their businesses through intelligent use of design, branding and modern marketing techniques.

Internationally-celebrated designer Philippe Starck ?C a true global citizen who epitomizes the blending of creative genius and business acumen that characterises BDCI ?C will be the guest of honour at the inaugural BDCI event. Under his patronage, the yearly BDCI is sure to become the benchmark event of its kind in the region, if not the entire world. 

Whether you are a brand owner or a designer, don??t miss this opportunity to become a part of the world??s fastest growing creative market.

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