Contents

Part Ⅰ Awards Introduction
1、Character
2、Theme
3、Content and Objective
4、Scope and promotion value
Part Ⅱ BDCI Experience Day
1、Theme
2、Denomination
3、Date
4、Slogan
5、Content
1) Main Activities
2) Sideshow
Part Ⅲ Promotion Plan
1、Media
2、Propaganda stage
3、Operation of first stage (from mid of April to the end of May)
4、Operation of second stage (May - June)
5、Operation of third stage (July - August)
6、Operation of fourth stage (Sep. – Oct.)
7、Operation of fifth stage (Nov.)
Part Ⅳ Recruitment Scheme
1、Awards Sponsorship (sole)
2、Participated companies in Experience Day
Part Ⅴ Addenda                                                          
1、Awards Execution Scheme
2、Invitation Letter

Part A Awards Introduction                                                   
1、Character
BDCI 2006 Brand & Design Awards is the international awards which is approved by People's Government of Shenzhen Municipality and organized by China Council for the Promotion of International Trade Shenzhen Sub-council.
Brand owners, architects, publishers, graphic designers, industrial product designers, marketing and brand consultancies and promotion marketing companies are all encouraged to submit entries to it. The judging panel for the Awards will include nine renowned personalities in the creative industry from both China and overseas. Such as Ken Cato、Garry Emery、Stefana Marzana、Ron Nabarro, etc.
The objective is to recognize talented designers from China and the Asia Pacific region - be they individuals, agencies or brands - who have been successful in a part of the world that has traditionally been better known for its production capabilities than design flair.

2、Theme
Design Creates Brand value
Design makes better life

3、Content and Objective
The Awards have been divided into two main categories: Design and Brands. There are other activities at the same time.
 BDCI Awards Winners’ works Show 
 BDCI Experience Day
 BDCI Harvest Show
 BDCI Seminars
 BDCI Communion Meeting
 BDCI Gala Dinner

At the aspects of theme, form and promotion activities, the Awards incarnates the principle of innovation, vitrification and interactive experience. The event will be a platform for creative minds, design products, brand owners and management agencies from China and around the world to showcase and present their products and services. It will be the awards ceremony of such scope ever held in China.

BDCI Awards Winners’ works Show: 
Panels of winning entries will be exhibited during the BDCI. Winning projects will also be published.
BDCI Experience Day: 
we will organize several activities to attract more people to attend and achieve the aim of increased scene atmosphere and promotion. It’s also a great opportunity for the companies which attend “Experience Day” to promotion themselves.
BDCI Harvest Show
BDCI features seven themed pavilions, including Industrial Design Pavilion, Architecture & Interior Design Pavilion, Graphic Design Pavilion, Brands Pavilion, Design Material、Science & Technology Pavilion, Top International Design Pavilion and Design Education Pavilion.
BDCI is a place where businesses and creative minds from China and around the world can converge and share insights. 
BDCI Seminars
BDCI is a place where businesses and creative minds from China and around the world can converge and share insights. Whether you are a brand owner or designer, don't miss this opportunity to become a part of the world's fastest growing creative market.
BDCI Communion Meeting
BDCI offers a unique opportunity for international designers and CEOs of the well-known brand corporations to communicate and cooperate with each other and an interaction between distinguished speakers and audiences as well
BDCI Gala Dinner 
The second Brands and Designers China Initiative Gala Dinner will be held on 29th October, 2006. The grand dinner event will also feature the BDCI Awards Presentation.
This black-tie Gala evening offers industry leaders, celebrated and up-and-coming designers, brands and marketing professionals a first-class platform to meet, exchange ideas and generate business opportunities.
Guests of Honor for the evening will be well-known designers. Influential leaders of prominent brands, creative agencies and industries will also take part in the prestigious event.

4、Scope and promotion value
Brand owners, architects, publishers, graphic designers, industrial product designers, marketing and brand consultancies and promotion marketing companies are all encouraged to submit entries to the awards. The amount of pothunters will be doubled and the people who are influenced will more than ten thousand. There will be more than 50 kinds of news reports, press articles about this award. The related posters and leaflets are more than 50,000. Almost of Chinese mainstream network media will cover awards.

Part B BDCI Experience Day  

BDCI2006 Experience Day is a original activity planed by the Awards Organizing Committee. It is a communication and exchanging platform for exhibitors and visitors. It’s contents a series of novelty activities for people experiencing the relationship between design and life.

1、Theme
Design Creates New Life!
2、Denomination
BDCI2006 Experience Day 
3、Date
October 26th – 29th, 2006
4、Slogan
Love Life, Love Design
5、Content
1) Main Activities
 Shopping Experience. Organizing BDCI2006 exhibitors (especially in structural materials and decoration materials field) doing business trade. During this period, you can enjoy kinds of benefits, discount and etc. 
 Sales Promotion Experience. Organizing some of the exhibitors holding Sales promotion for their new products.
 Information Experience. 
2) Sideshow
 Publish stamps related to BDCI Awards
 Recruit the theme of BDCI2007’s Awards