1.Awards Summary
The Brands and Designers Awards 2006 will be the awards ceremony of such scope ever held in China. The objective is to recognise talented designers from China and the Asia Pacific region – be the individuals, agencies or brands – who have been successful in a part of the world that has traditionally been better known for its production capabilities than design flair. This prestigious line-up of judges and awards will be a tremendous source of inspiration for budding designers and creative minds in China, whose talents will be required in the future to help develop new brands and continue improving product designs. Brand owners, architects, publishers, graphic designers, industrial product designers, marketing and brand consultancies and promotion marketing companies, are all encouraged to submit entries.

Staying true to the spirit of the BDCI exhibition, the theme of the award is “design creates brand value, design makes better life”.
The judging panel includes well known personalities from the creative industry in China and overseas. Panels of winning entries will be exhibited during the BDCI. Winning projects will also be published.

2.Organizer and Supporting Organization 
Approved by
People's Government of Shenzhen Municipality
Organized by: 
China Council for the Promotion of International Trade Shenzhen Sub-council (CCPIT)
Shenzhen Creation Design Culture Communication Association
Co-organized by: 
Shenzhen Sphinx Culture and Communication Co.,Ltd.
Verbacom

Supporting Organizations: 
China Industrial Design and Promotion
International Furnishings and Design Association
China Packaging Federation 
Capital Corporation Image Institution (CCII)
Central Academy of Fine Arts 
Academy of Arts and Design, Tsinghua University
College of Art and Design, Shenzhen University

3.BDCI Awards Period
BDCI Awards is startup from this very day. The deadline for submission is August 31st, 2006.  (according to the local postmark).

BDCI Awards Presentation date: October 29th, 2006
Showtime：October 26th - 29th, 2006

4.Qualification
Entries will be accepted from all countries

Brand owners, architects, publishers, graphic designers, industrial product designers, marketing and brand consultancies and promotion marketing companies, are all encouraged to submit entries.
Both commercially launched products and concept design products are all encouraged to submit entries.
The contestant must guarantee the originality of the works without infringing any third party's intellectual property right or other rights in accordance with the related laws of the People's Republic of China.
Any contestant who is not reaching Qualifications to Be a Contestant will be excluded.
The organizing committee has the rights to set up, modify, entitle their awards in any matter, and to explain all the details of the competition eventually.

5.Categories 
The award is divided into：
Product Design：
1)Home Décor e.g. lighting, furniture, bathroom accessories, kitchen accessories    
2)Consumer Electronic Products e.g. Telecommunication, computer products, AV products
3)Vehicles   e.g. automobile, bicycle…
4)Lifestyle Products e.g. sports equipment, health care products…
5)Personal Accessories e.g. watch, jewelle, glasses
6)Home Appliances e.g. TV, fringe, air conditioner …

Graphic Design：
1)Packaging
2)Multimedia (e.g. website design, video)
3)Print
4)Corporate Identity (logo)

Architecture & Interior Design：
1)Interior:  e.g. retail, hotel, chain stores
2)Building: e.g. condo, residence, tower

6.Material Requirement
For Graphic Design Award Category
1)Submit a minimum of ONE and a maximum of FIVE digital images that give a proper impression of the design for evaluation by the judging panel. Each image should be in JPEG format, 300 dpi and no larger than 21 cm x 29 cm and no more than 1 MB. 
2)Project Summary (typed, single-sided 4 pages in A4 size)

For Product Design Award Category
1)Submit a minimum of ONE and a maximum of FIVE digital images that give a proper impression of the design for evaluation by the judging panel. Each image should be in JPEG format, 300 dpi and no larger than 21 cm x 29 cm and no more than 1 MB. 
2)Project Summary (typed, single-sided 4 pages in A4 size)
3)Specification of the product
4)The product should be already launched in the market 
For Architecture & Interior Design Award Category
1)Project Summary (4 pages in A4 size)
2)Submit a minimum of ONE and a maximum of FIVE digital images that give a proper impression of the design for evaluation by the judging panel. Each image should be in JPEG format, 300 dpi and no larger than 21 cm x 29 cm and no more than 1 MB. 
3)Project Summary (typed, single-sided 4 pages in A4 size)
4)Modeling (optional)

7、Judging
The judging panel will include well known personalities from the creative industry in China and overseas. The judging panel includes:
Graphic Design：
Ken Cato
Garry Emery
KanTai Keung， 
Product Design：
Karim Rashid
Ron Nabarro
Stefana Marzana
Peter.Raacke

Architecture & Interior Design：
Michael Graves
Ole Scheeren

8、Standards of Evaluation
Aesthetic sensibility 
Usability
Functionality
Efficiency
Body Engineering and interactivity
Sensibility
Innovation
9、Awards • Exhibition • Publication
Awards Setting：
For each category, there are Gold (I winner, the prize values RMB20, 000), Silver (2 winners, the prize values RMB10, 000) and Bronze (3 winners, the prize values RMB5, 000) Prizes. 
Best Creative Design Award (1 winner)
Top Prize (1 winner)
Commercial Success Award (Product Design - 1 winner) 
Best Graphic Design Award (1 winner)