2005 Brands and Designers Awards

Closing date 31 August, 2005

1.Introduction 

The Brands and Designers Awards 2005 will be the first awards ceremony of such scope ever held in China. The objective is to recognise talented designers from China and the Asia Pacific region – be the individuals, agencies or brands – who have been successful in a part of the world that has traditionally been better known for its production capabilities than design flair.

Chaired by internationally-celebrated designer Philippe Starck, the judging panel for the awards will also include numerous renowned personalities in the creative industry from both China and overseas. 

This prestigious line-up of judges and awards will be a tremendous source of inspiration for budding designers and creative minds in China, whose talents will be required in the future to help develop new brands and continue improving product designs.

Staying true to the spirit of the BDCI exhibition, the awards have been divided into two main categories: Design and Brands.

Awards
There are 16 different categories for which three grand prizes (Gold, Silver and Bronze) and three merit prizes will be awarded.
Winners will be presented their prize at a gala dinner chaired by Philippe Starck on 25th October, 2005.

2.Categories 
    The award is divided into design awards and brand sections. In total, there will be 16 sub-categories. 
    I.Design Awards: 
    A.Product Design: 7 Awards
    1. Home Décor 
       e.g. lighting, furniture, bathroom accessories, kitchen accessories…
    2. Consumer Electronic Products
       e.g. Telecommunication,  computer products, AV products …
    3. Lifestyle Products
       e.g. sports equipment, health care products…
    4. Vehicles 
       e.g. automobile, bicycle…
    5. Home Appliances
       e.g. TV, fringe, air conditioner …
    6. Personal Accessories 
       e.g. watch, jewelle, glasses
    7. Food
       e.g. beverage, packaged food 
    B. Graphic Design: 4 Awards
    1.Packaging
    2.Multimedia (e.g. website design, video)
    3.Print
    4.Corporate Identity (logo)
    C. Architecture: 2 Awards
    1.Commercial:  
      e.g. retail, hotel, chain stores
    2.Building: 
      e.g condo, residence, tower
    II. Brand Awards :  3 Awards
    1. Best western brand in China
    2. Best transition from OEM to OBM
    3. Best use of Chinese heritage in a modern brand

3.Eligibility
Who Should Enter
Brand owners, architects, publishers, graphic designers, industrial product designers, marketing and brand consultancies and promotion marketing companies, are all encouraged to submit entries.

Entries will be accepted from all countries. (TBA)

Eligibility Period
This award is open to any design/brands that has commercially launched in China markets between 1 January 2002 to 31 August 2005. Application submission(s) will be accepted until August 31, 2005. There is no limit on the number of designs to be accepted per each applicant. Entries will not be returned after judging.