Singapore - At the Icsid World Design Congress in Singapore, Chris Luebkeman, Arup Group Director for Foresight and Innovation will unveil what people around the world imagine our lives will be like in the next 40 years.

With the world’s population doubling in the past 50 years, Chris feels that it is time that we put a stop to the overconsumption of our resources and start living within the limits of our planet. In association with Icsid and DesignSingapore Council, Chris has initiated a studio called "Life @ 1 Planet" to collect ideas on how life would be if we decide to follow a consumption path that is sustainable within what our planet offers us.

Photo source: www.thedesign2050challenge.com

The studio (www.thedesign2050challenge.com) is open to everyone and aims to generate user-centric designs by encouraging the participants to create a 'character' that they then take forward a decade at a time to year 2050. The participants are guided by a series of exercises through the various stages of the future, which will result in a collective version of the events that would lead up to our ideal "Life @ 1 Planet".

Photo source: www.thedesign2050challenge.com

Join delegates from some 38 countries at the congress and catch Chris Luebkeman and other leading creative thinkers presenting revolutionary design ideas that will shape a better future.

For more information on the Icsid World Design Congress, please visit: www.icsidcongress09.com.

For more information, please contact:

Grayling
Nicky Wang, Robin Williams, or Chris Davies
T: +65 6325 4606
E:  nicky.wang@sg.grayling.com; robin.williams@sg.grayling.com;
or  chris.davies@sg.grayling.com

Icsid
Andrea Springer
t: +1 514 448 4949 ext 232
e: aspringer@icsid.org
About Icsid
The International Council of Societies of Industrial Design (Icsid) is an international non-governmental organisation for professional industrial design. Founded in 1957, Icsid facilitates co-operation and interaction among professional associations, promotional societies, educational institutions, government bodies, corporations and institutions with the aim of contributing to the development of the profession of industrial design. Through shared interests, experiences, and resources, Icsid provides an international platform for its members to be heard as a powerful voice.
 
Icsid also holds consultative status with UNESCO, UNIDO, ISO and WIPO to support and highlight design in international forums.
About DesignSingapore Council
Design changes and improves lives, inspires creativity and new forms of expression. It also enhances business competitiveness in today's crowded marketplace.  DesignSingapore Council is Singapore's response to these propositions and opportunities.
 
As a national initiative, the Council aims to place Singapore on the world map for design creativity. It looks to develop a thriving, multi-disciplinary design cluster of industries and activities in Singapore that has relevance and impact globally.  
 
The initiative also aims to bring design to business boardrooms, new audiences and new markets. The DesignSingapore Council was formed in August 2003 as a department within the Ministry of Information, Communications and the Arts, as the national agency for the promotion and development of Singapore design.
www.designsingapore.org