Salone Internazionale del Mobile 2009 - photos by Saverio Lombardi Vallauri. Center photo by Alessandro Russotti.
Milan (Italy) - Fired by the success of 2009’s record edition, despite the extremely challenging global economic climate, the Saloni will be back in April as always, hand in hand with their customary optimism.
The Event is Back is, in fact, the new publicity campaign slogan: from 14th to 19th April 2010 the tried and tested team effort that constitutes the international benchmark for the Home Furnishing Sector will gather forces at the Salone Internazionale del Mobile (now in its 49th edition), Eurocucina, International Kitchen Furniture Exhibition (in its 18th) with its collateral event, FTK, devoted to the technology of built-in electric domestic appliances and cooker hoods, the International Bathroom Furniture Exhibition (in its 3rd), the International Furnishing Accessories Exhibition (in its 24th edition) and SaloneSatellite, devoted to the youngest creativity, now in its 13th year.
SaloneUfficio, the International Biennial Workspace Exhibition this year, in an endeavour to establish a direct link between the office and lighting worlds, is posponed to 2011.
The 313,385 public presences in 2009, consisting of operators, general public and the press, who were proof of the quality of both the commercial offering and the exhibition system, provide the catalyst for this year’s event.
Alongside the trade fair proper, the collateral event that has long been the icing on the Saloni cake will be particularly important: a journey into the world of “gathering round the table”, dismantled and celebrated in its various incarnations through its settings and its utensils.
A second exhibition will be devoted to the bathroom, an invitation to rediscover the bathroom as a place of wellbeing and harmony through the image of the female form in all its beauty and the starry sky above us.
The Saloni will also be presenting a third event, due to start well ahead of the Saloni in February. It will be hosted by the four Milanese Historic House Museums, featuring design projects of today rubbing shoulders with those of yesterday.
Take your places! Let’s all gather at the Saloni!
