Series 1: General marketing, branding and design issues in the Western world
Asian executives face major challenges in building global brands and launching world class products. To be successful they need to become proficient in understanding the key issues related to consumer behaviour, brand building and marketing techniques in the Western world. This series will address and explore some of these issues.

Series 2: Branding the Chinese market
China is fast becoming the most attractive emerging market in the world. However, achieving visibility and appeal for products in China – as well as understanding Chinese consumer behaviour – remains a mystery to most overseas business leaders. This series of seminars will give decision makers from around the world answers to these vital questions.

Series 3: Industry specific topics
When it comes branding and design, each industry has its own particular needs, as well as its own specific requirements and success stories. This series of seminars will offer leading members of these industries the chance to share and exchange with their peers.

Seminars will be held over two major locations:

Room #5 – 2,500 visitor capacity  
Day 1/2/3: All subjects related to general marketing and branding issues and Western markets
Day 4: Industry specific issues
Theatre – 750 visitors capacity 
Day 1/2/3: All subjects related to entering and developing the Chinese market
Day 4: Industry specific issues

Each seminar will last one hour, with a 15-minute Q&A at the end of each session.